PENGARUH TINGKAT LITERASI KEUANGAN SYARIAH PADA MAHASISWA HUKUM EKONOMI SYARIAH STAI SABILI TERHADAP PENGGUNAAN PRODUK BANK SYARIAH

Abstract

The relatively low market share of Islamic banking in Indonesia compared to its large Muslim population indicates a gap between the potential and actual utilization of Islamic banking products. One of the factors presumed to influence this condition is the level of Islamic financial literacy. This study aims to analyze the effect of Islamic financial literacy on the decision to use Islamic banking products among students of the Islamic Economic Law Study Program at STAI Sabili Bandung. This research employed a quantitative approach with an associative research design. The sample consisted of 39 students selected through a simple random sampling technique. Data were collected using a Likert-scale questionnaire and analyzed through descriptive statistics and simple linear regression using SPSS software. The results showed that the level of Islamic financial literacy among students was categorized as high, with 29 respondents falling into the high category. The decision to use Islamic banking products was also categorized as high, with 31 respondents included in this category. The simple linear regression analysis revealed that Islamic financial literacy had a positive and significant effect on the decision to use Islamic banking products, with a significance value of 0.000 (< 0.05) and a coefficient of determination (R²) of 0.336. These findings indicate that Islamic financial literacy explains 33.6% of the variation in the decision to use Islamic banking products, while the remaining 66.4% is influenced by other factors such as employment, education, family, and social environment. This study highlights the importance of improving Islamic financial literacy as a strategy to encourage the utilization of Islamic banking products among university students.